A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them
(Image Credit: “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients. I’ve been thinking a lot about what Conclave founder Amber James brought up in April: the ideal client. Amber mentions
If you own a business with a presence on the Internet – whether you’re a Portland-area freelance writer like me or a process server like my client, VeriServe Solutions – you know the importance of search engine rankings. Or I hope you do. I wanted to write a blog post to get you up to
My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly. I advertise locally, and I write this blog to reach potential clients all over the world. I added e-mail marketing this week. I kept my first e-mail newsletter (e-newsletter) short, included
As a professional writer and editor, I’m always interested in other professionals’ views on writing. I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.” The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr.
I went in for a haircut a couple of weeks ago, and while chatting with the barber, I mentioned how I worked on the same desktop for six years, and used a BlackBerry as my mobile workstation for three years. As you can tell, I like stability. Around this time, my desktop started flashing Blue
I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.” It’s a word woven into the fabric of my entire life. It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and
While in Portland, I’ve developed a reputation as a fast writer and editor. I like to be realistic about time frames so there are no surprises for my clients. How do I manage my time? I’m glad you asked! 1. Good Mornings I have a regimented morning schedule. I used to think I could switch
I kinda want to file this blog post under, “a damned shame.” On Sunday night, my wife Sara and I decided to eat Mexican food at a favorite neighborhood restaurant, where we’ve gone for the past three years. We enjoyed its food and ambiance. A type of music called norteño always played over the speakers,
It’s the season for taking stock and end-of-year lists. For myself, I made a pretty big life change in 2010. I voluntarily became a full-time freelance writer in January 2010. Leaving a salaried position with a company that I helped build was difficult, but who said personal growth was easy? Of course, like every other
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