Spring is finally here (well, for some of us), and it’s a great time to focus on your backyard or porch garden. It’s also the perfect time to attend to to your “content garden.” Web copy, print collateral, blogs, PR, social media, and even TV or radio commercials all need care and attention to thrive.
I’m an experienced freelance writer, so I’m acquainted with the ups and downs of this vocation. One of the more challenging aspects of being a professional writer – especially in the aftermath of a terrible economic recession – is that some people expect writers to work for free, or below their market rate. For example, some
Website content is probably the most viewed content today. And yet, I think it’s often written as an afterthought. Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product. For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services well enough. Talk about throwing the gauntlet down!
I based my former site design and color scheme on my business cards. My client gave me points for branding myself, but he pointed out that with the emergence of tablets like the iPad, site designs should focus on simpler graphics with more information about services. The verdict is still out on that, I think, but I definitely agreed that my site needed an upgrade.
I included more information about my services, and I included a testimonial. Check out the results, and let me know what you think!
If you, or someone you know, needs website content, my initial consultation is always free. I love learning about different businesses and organizations, so let’s talk!
If you’re a small business owner, reaching your audience can be a challenge. As a freelance writer, I’ve certainly encountered that dilemma. I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging. I think many small business owners can relate. The economy is improving (my business
I’ve mentioned to friends and family that working as a freelance writer makes me more understanding of service providers I use. I have to be the recipient of truly rude and reprehensible customer service to get growly right back. Brand loyalty is earned not just by consistently great service, but when things don’t always go
I love writing website content. It’s challenging and rewarding. You have to engage people’s interest, and (hopefully) “convert” them into customers … or entice them to return. For today’s blog post, I want to focus on two websites that engaged me through excellent copywriting, as well as effective visuals and superlative design. (And I have
I have a guest blog post up for freelance writers at Emily Suess’s blog, as part of her super cool “Writers Week” blogstravaganza! The effort is pretty extraordinary, and I’m proud to be a part of it. Check it all out if you have a moment!
I should clarify something. In previous blog posts, I’ve said that I started freelancing full-time last year, but it’s more accurate to say that I went back to freelancing. I’ve been a professional copywriter/editor since I was 21, and have been sending out my work since I was 16. So I have experience seeking work,
I never like to say the word, “work.” Not because I prefer idleness. Quite the opposite. As a freelance writer and editor near Portland, I look at content creation and refinement as fun. I am genuinely pleased to help my clients reach their audience(s). The task itself becomes the reward … largely because I’ve already
While in Portland, I’ve developed a reputation as a fast writer and editor. I like to be realistic about time frames so there are no surprises for my clients. How do I manage my time? I’m glad you asked! 1. Good Mornings I have a regimented morning schedule. I used to think I could switch
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