I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall.
I’ve always enjoyed the word, “enlighten.” It’s a word woven into the fabric of my entire life. It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and it’s a large part of my business philosophy. Business owners don’t just want to educate, or even entertain, customers or clients. We want to inspire trust, and we we want people to think of us when they’re facing a particular dilemma. We want our logo or image to appear in their mind’s eye, while a smile brightens their face.
We want to enlighten.
That’s my plan going forward.
Thanks for reading, and please feel free to comment below or contact me.