Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter. I was thrilled when my first prospective customer found me after I’d written a blog post. It happened when I was two months into my nascent freelance writing career. My prospective client and I scheduled a call, we hit
Spring is finally here (well, for some of us), and it’s a great time to focus on your backyard or porch garden. It’s also the perfect time to attend to to your “content garden.” Web copy, print collateral, blogs, PR, social media, and even TV or radio commercials all need care and attention to thrive.
2013 was … unique, wasn’t it? It definitely was for me. I transitioned from a Portland area freelance writer and editor to a branded business complete with a new office, an Oregon registry number, and a city license. I felt sort of like Dak, Luke Skywalker’s gunner from The Empire Strikes Back. I felt like
We may be transforming into a paperless world, but I will always believe in the power of print. In my opinion, high screen resolution and pristine digital images will never replace the scent of finely-milled paper or dust jackets as glossy as polished stone. In the marketing realm, you can’t beat the allure of the
(I recently wrote a blog post at the Copywriter Conclave of Portland website. I’ve copied it here for readers of my blog.) A group of copywriters and editors in the same group may seem like a strange idea. After all, aren’t we supposed to be competing for the same pool of clients? If you’re a
It is the dawn of Obamacare.* October 1st marked the first day that U.S. citizens, with or without a history of health problems, can log on to state or federal health insurance exchanges and shop for comprehensive health insurance plans. The law is new, and it’s understandable that there is still confusion, as well as
I’m an experienced freelance writer, so I’m acquainted with the ups and downs of this vocation. One of the more challenging aspects of being a professional writer – especially in the aftermath of a terrible economic recession – is that some people expect writers to work for free, or below their market rate. For example, some
Content strategy is a broad concept, by design. The content strategy for a small business in Portland or Hillsboro, Oregon, will differ from Whirlpool‘s content strategy, for example. Of course, both content strategies may share similar elements, like social media outreach and special promotions. Research and A/B testing would likely play a role for each
My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly. I advertise locally, and I write this blog to reach potential clients all over the world. I added e-mail marketing this week. I kept my first e-mail newsletter (e-newsletter) short, included
As a professional writer and editor, I’m always interested in other professionals’ views on writing. I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.” The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr.
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