If you own a business with a presence on the Internet – whether you’re a Portland-area freelance writer like me or a process server like my client, VeriServe Solutions – you know the importance of search engine rankings. Or I hope you do. I wanted to write a blog post to get you up to
Last month’s Enlighten Writing blog post discussed why I don’t think writer/editors should work for free. I discussed the importance of a market rate. But what is a market rate? And how does a writer or editor determine her or his market rate? The Business Dictionary defines a market rate as, “the usual price in
My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly. I advertise locally, and I write this blog to reach potential clients all over the world. I added e-mail marketing this week. I kept my first e-mail newsletter (e-newsletter) short, included
Last year, I wrote about the pros and cons of working from my home (based near Portland, Oregon). I discussed benefits, such as taking a break from being a writer and editor by lying on my bed, and making my own hours. It’s a timely discussion now, considering Yahoo! CEO Marissa Mayer’s decision to end
As a professional writer and editor, I’m always interested in other professionals’ views on writing. I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.” The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr.
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