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  • Copywriting, Freelance Writer
  • April 12, 2013

E-mail Marketing and You

Picture of Mahesh Raj Mohan

Mahesh Raj Mohan

I am a full-time Portland freelance copywriter, editor, and content marketing specialist. I help companies with white papers, case studies, technical writing, product copy, and more.

My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly.  I advertise locally, and I write this blog to reach potential clients all over the world.

I added e-mail marketing this week.  I kept my first e-mail newsletter (e-newsletter) short, included a grammar tip and a “mystery word,” and ended it with two promotions:  one for new clients and another for clients I haven’t spoken to in awhile.

I designed my e-newsletter this way because I receive several e-newsletters from clients, friends, and companies I’ve hired.  I only enjoy reading them if the content is useful and compelling.   I hit “unsubscribe” or click “delete” when e-newsletters come too frequently or if they’re the e-mail equivalent of someone who loves the sound of his or her own voice (a big pet peeve of mine).

I received some nice comments, so I know I’m on the right track.  According to my MailChimp stats, I enjoyed an open rate of 44%.  That means I’m an effective marketer, according to one expert, or I’m somewhat delusional if I think that’s an accurate rate, according to another expert.  ;-)

I’m still learning.  But I am committed to improving the content so my readers enjoy this once-a-month missive.  If you’re interested, I hope you’ll join me.

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How about you?  How do you feel about e-newsletters?

  • Article Tags: advertising, blog, copywriting, e-mail newsletter, e-newsletter, editing, Enlighten Writing, entrepreneur, freelance writer, MailChimp, marketing, Oregon, Portland, promotion, social media, web content
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