Tag: content

The Heart of the Deal

My freelance copywriter and editor networking group, The Copywriter Conclave of Portland, recently engaged in a lively and free-wheeling discussion about prospective clients and proposals. We were able to attract prospects and even get to the proposal stage, but sometimes, the almost-projects fell through shortly thereafter. We all determined that some unseen, emotional aspect comes

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Light Bulb No. 2 by Chuck Coker

Your Ideal Client

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions

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Healthcare Writing and Obamacare

It is the dawn of Obamacare.*  October 1st marked the first day that U.S. citizens, with or without a history of health problems, can log on to state or federal health insurance exchanges and shop for comprehensive health insurance plans.   The law is new, and it’s understandable that there is still confusion, as well as

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