If you own a business with a presence on the Internet – whether you’re a Portland-area freelance writer like me or a process server like my client, VeriServe Solutions – you know the importance of search engine rankings. Or I hope you do. I wanted to write a blog post to get you up to
Last month’s Enlighten Writing blog post discussed why I don’t think writer/editors should work for free. I discussed the importance of a market rate. But what is a market rate? And how does a writer or editor determine her or his market rate? The Business Dictionary defines a market rate as, “the usual price in
Content strategy is a broad concept, by design. The content strategy for a small business in Portland or Hillsboro, Oregon, will differ from Whirlpool‘s content strategy, for example. Of course, both content strategies may share similar elements, like social media outreach and special promotions. Research and A/B testing would likely play a role for each
Last year, I wrote about the pros and cons of working from my home (based near Portland, Oregon). I discussed benefits, such as taking a break from being a writer and editor by lying on my bed, and making my own hours. It’s a timely discussion now, considering Yahoo! CEO Marissa Mayer’s decision to end
I went in for a haircut a couple of weeks ago, and while chatting with the barber, I mentioned how I worked on the same desktop for six years, and used a BlackBerry as my mobile workstation for three years. As you can tell, I like stability. Around this time, my desktop started flashing Blue
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