Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter. I was thrilled when my first prospective customer found me after I’d written a blog post. It happened when I was two months into my nascent freelance writing career. My prospective client and I scheduled a call, we hit
(Image Credit: “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients. I’ve been thinking a lot about what Conclave founder Amber James brought up in April: the ideal client. Amber mentions
2013 was … unique, wasn’t it? It definitely was for me. I transitioned from a Portland area freelance writer and editor to a branded business complete with a new office, an Oregon registry number, and a city license. I felt sort of like Dak, Luke Skywalker’s gunner from The Empire Strikes Back. I felt like
I’m an experienced freelance writer, so I’m acquainted with the ups and downs of this vocation. One of the more challenging aspects of being a professional writer – especially in the aftermath of a terrible economic recession – is that some people expect writers to work for free, or below their market rate. For example, some
As a professional writer and editor, I’m always interested in other professionals’ views on writing. I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.” The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr.
I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.” It’s a word woven into the fabric of my entire life. It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and
In the spirit of staying active (which I wrote about previously), I added a couple of writing examples to the Portfolio area of my website. One is an example of technical writing for a healthcare technology application. The other is an example of SEO writing, using high quality text and targeted keyword density. They’re both
Milestones and goals are important when you begin a new venture. They keep you grounded and give you something to work toward, whether you are paying off debt, losing weight, learning to play the guitar … or staring your own business. When I decided to start my own freelance writing and editing business, I knew
I recently started my own freelance writing and editing business. Yup, I know, in this down-turned economy. This decision was by choice, and not chosen for me, so I didn’t have the cover of unemployment insurance. I’m not insane, I promise. In fact, my former employer and I are on pretty solid and friendly terms.
Subscribe to my newsletter for marketing tips, special offers, and much more!
