Tag: freelance writing

A horseshoe magnet over a white background

6 Ways To Successfully Manage Inbound Prospects

Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter.  I was thrilled when my first prospective customer found me after I’d written a blog post.  It happened when I was two months into my nascent freelance writing career.  My prospective client and I scheduled a call, we hit

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Light Bulb No. 2 by Chuck Coker

Your Ideal Client

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions

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2013

Time Traveling 2013 Year in Review

2013 was … unique, wasn’t it?  It definitely was for me.  I transitioned from a Portland area freelance writer and editor to a branded business complete with a new office, an Oregon registry number, and a city license.   I felt sort of like Dak, Luke Skywalker’s gunner from The Empire Strikes Back.  I felt like

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Writers Don’t Work On Consignment

I’m an experienced freelance writer, so I’m acquainted with the ups and downs of this vocation.  One of the more challenging aspects of being a professional writer – especially in the aftermath of a terrible economic recession – is that some people expect writers to work for free, or below their market rate. For example, some

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Three Ways Great Writing Can Help Your Business

As a professional writer and editor, I’m always interested in other professionals’ views on writing.   I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.”  The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr.

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Welcome!

I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.”  It’s a word woven into the fabric of my entire life.  It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and

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Freelance Writing additions

In the spirit of staying active (which I wrote about previously), I added a couple of writing examples to the Portfolio area of my website. One is an example of technical writing for a healthcare technology application. The other is an example of SEO writing, using high quality text and targeted keyword density. They’re both

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Milestones

Milestones and goals are important when you begin a new venture.  They keep you grounded and give you something to work toward, whether you are paying off debt, losing weight, learning to play the guitar … or staring your own business. When I decided to start my own freelance writing and editing business, I knew

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Heroes

I recently started my own freelance writing and editing business.  Yup, I know, in this down-turned economy.   This decision was by choice, and not chosen for me, so I didn’t have the cover of unemployment insurance.  I’m not insane, I promise.  In fact, my former employer and I are on pretty solid and friendly terms.

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