Tag: naturopaths

Light Bulb No. 2 by Chuck Coker

Your Ideal Client

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions

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Healthcare Writing and Obamacare

It is the dawn of Obamacare.*  October 1st marked the first day that U.S. citizens, with or without a history of health problems, can log on to state or federal health insurance exchanges and shop for comprehensive health insurance plans.   The law is new, and it’s understandable that there is still confusion, as well as

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Web Content for Doctors

My father was a doctor for more than 35 years.  He never had a website or hired a freelance writer, but he also worked in a different era.  In the 70s and 80s, the Internet was not widely used by the general public, so his pediatrics practice was referral-based.   When he saw my portfolio of

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