I try to keep my initial complimentary consultation focused on the problems of my prospective clients, and the potential ways I can help. Questions about cost can bog the conversation down. Business owners (and marketing managers eyeing their budgets) understandably feel they’re entering uncharted territory when they seek freelance writers or editors. Even in the
A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions. I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” “Copy” is a journalism term and one that evokes smoky newsrooms and
Business plans are strange documents. Because they involve dream businesses, people tend to pour their emotions into them and lose all objectivity. Depending on your requirements, a business plan is an internal roadmap with milestones that you define. Or it’s a document you present to a bank officer for a loan. Or it’s a
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