content marketing

The Versatile Freelance Writer

In most of my complimentary consultations, I’m asked a variation of, “is this the type of writing/marketing/editing your content marketing business does?”  When I started my business, at the end of the recession, the answer was almost always “yes.” These days, it’s more of a qualified “yes.”  I don’t consider myself a generalist, but I’m …

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Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them …

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Content and Strategy

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” “Copy” is a journalism term and one that evokes smoky newsrooms and …

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6 Ways To Successfully Manage Inbound Prospects

A horseshoe magnet over a white background

Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter.  I was thrilled when my first prospective customer found me after I’d written a blog post.  It happened when I was two months into my nascent freelance writing career.  My prospective client and I scheduled a call, we hit …

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