I love writing website content. It’s challenging and rewarding. You have to engage people’s interest, and (hopefully) “convert” them into customers … or entice them to return. For today’s blog post, I want to focus on two websites that engaged me through excellent copywriting, as well as effective visuals and superlative design. (And I have no connection to either one except as a prospective customer.)
SurveyMonkey: I’ve been thinking about sending short surveys to past clients. SurveyMonkey (which operates a branch out of the office building where I used to work) impressed me immediately by making its Plans and Pricing information easy to find, in a tab at eye-level. After I clicked on the tab, there is a clean list of bullets and a “see all features” function that gives you more information, concisely. Survey Monkey’s tiered pricing plan starts at “Free.” Can’t beat that!
Pong Research: This one requires some back story. Cell phone radiation was an issue in the back of my head until the Jan/Feb 2011 issue of Green American magazine hit my mailbox. Then I became seriously concerned. Before reading that issue, I carried my smartphone wherever I went. Afterwards, I decided that probably wasn’t such a good idea. In May, the World Health Organization stated that cell phone use can increase the risk of cancer. So I started to think investing in a smartphone case that reduces radiation was a good idea. I read about Pong Research, which makes cases for smartphones. The company’s website is clean and informative, with sections on its products, how the case works, and even “why they care.” The only problem … they don’t have a case for my particular smartphone (Blackberry Tour). Until I switch phones, I keep my smartphone off my body as often as I can!
So there you have it … two websites that have excellent content and engaged me as a potential customer. I’ll have some other examples of effective website content in the future.
What are some websites that you enjoy? Which ones engaged you as a prospective customer, or as a casual viewer?
(Image is in the public domain.)