If your job title is “freelance writer,” then prospects, clients, friends, and strangers on the street understand your core competency and value. But it also means you wear all the entrepreneurial hats. (Some folks call this being a “solopreneur.”)
Right now, I outsource my accounting, but I do everything else … sales, project management, accounts receivable/payable, social media, basic web design, and of course writing and editing. At the same time, my business is reaching a point where I need to start outsourcing some tasks (especially web design).
That’s why I love the Staples ad campaign that’s been running for a couple of months now. “Dave” the small business owner is shown in an office full of doppelgangers all doing the various jobs involved with a small business. It’s smart and funny, and it actually makes the point that while small business owners can be multi-tasking ninjas … they (we) definitely need some help.
If you haven’t seen the commercial, you can check it out here.
If you’re a small business owner, are you also a “Dave?” Or do you outsource?