Content Marketing and the Gig Economy

Content Marketing and the Gig Economy

I’ve been a freelance content marketer and copywriter for 10 years, but I don’t consider my content marketing business to be part of “the gig economy.” For example, Enlighten Writing has its own LLC, business licenses, and separate financial accounts. I even employ subcontractors when the situation arises. So I consider myself a business owner. …

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Accurate and Readable Content

Oregon PowerCut Bar and Chain

Companies develop a lot of content, and creative services teams want to make the content readable, accurate, and engaging.  There’s just one problem: it’s really difficult! Many customers are not shy when they give feedback–especially if a manual, web page, or video is confusing and inaccurate. Creative services departments have a choice: develop the content …

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Writing and Editing Aren’t Always Complementary

I sometimes receive inbound inquiries seeking “an excellent writer who is also a painstaking line editor.” The skills seem complementary, right? Pie and ice cream; pickles and mustard; copywriting and copy editing. Many writers are also editors, but both skills require different types of concentration. I’ll use a few examples from my work history to …

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Undelivered E-mail Problems? Here’s Some Solutions.

undelivered e-mail problems

An “undelivered e-mail” message can be frustrating for freelance writers and other self-employed business owners. Learning that the e-mail bounced because your mail server is on a blacklist can be infuriating. This scenario is also called a “mail block,” a Realtime blacklist, or DNS-based Blackhole List.* I recently went through a fairly protracted situation with …

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One Simple Step To Build a Client List…

…is to follow-through on a promise.  Once I’ve understood, or helped to define, the parameters of a project, I tend to take every stage of the deadline seriously.  I don’t promise fast turnarounds unless I can deliver.  I allow enough time for revisions.  Good clients clearly communicate their deadlines and expectations. Ninety-five percent of all …

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The Versatile Freelance Writer

In most of my complimentary consultations, I’m asked a variation of, “is this the type of writing/marketing/editing your content marketing business does?”  When I started my business, at the end of the recession, the answer was almost always “yes.” These days, it’s more of a qualified “yes.”  I don’t consider myself a generalist, but I’m …

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Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them …

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“I Would Like An Estimate…”

I try to keep my initial complimentary consultation focused on the problems of my prospective clients, and the potential ways I can help. Questions about cost can bog the conversation down. Business owners (and marketing managers eyeing their budgets) understandably feel they’re entering uncharted territory when they seek freelance writers or editors. Even in the …

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