Tag: content strategist

Content and Strategy

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” “Copy” is a journalism term and one that evokes smoky newsrooms and

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Lauren Edwards: Content Strategist

Lauren Edwards is an experienced writing coach with 10 years of public relations expertise – first with A&R Partners, and then with Edelman.   Lauren gives some of the best writing advice I have ever read.   I’ve trained people how to write for specific audiences – primarily the lending, investing, and venture capital community.  This ain’t

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