A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them
I’m an experienced freelance writer, so I’m acquainted with the ups and downs of this vocation. One of the more challenging aspects of being a professional writer – especially in the aftermath of a terrible economic recession – is that some people expect writers to work for free, or below their market rate. For example, some
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