Freelance cybersecurity copywriting is a major focus of my business. I pitched Sungard Availability Services, because they had a B2B blog, and they are a large corporation in the cybersecurity and information security space. I worked with three different marketing teams to come up with the right topic. The blog’s B2B audience has complex “pain points,” and I focused this blog post on compliance. I researched Sungard AS’s suite of services and came up with a nautical theme. Both marketing teams enjoyed the content, and I helped coordinate social media promotion. As a result, the blog post gained a lot of attention, particularly on LinkedIn.
If you want to learn more about cybersecurity and information security content, feel free to contact me.