2011 was a year of transition for me, and anecdotally, the entire Portland metro. I left my local networking group and met with Kristin O’Neill, one of my copywriting friends, about starting a networking group made up of writers and editors. A month later, we met Amber James for coffee at Café Umbria. And shortly after that, the Copywriter Conclave of Portland (CC:PDX) was founded.
The core group of writers lived on the east side of the Willamette River, so I was known as “the remote member.” The group had a website in 2012 and a formidable SEO web presence from the outset. I was an early contributor to the blog and by 2014, I offered to take a more active management and strategic planning role.
Here are some statistics for an e-mail campaigns I managed in 2014 and 2015:
- First segment (members)
80.3% average open rate (20% industry avg.)
6% click rate (2.8% industry avg.)
13% prospects converted into members
- Second segment (prospects)
64.7% open rate (20% industry avg.)
7% click rate (2.8% industry avg.)
CC:PDX has a unique relationship with Portland’s creative community. The group has a cordial relationship with creative staffing firms (like Mathys+Potestio) as well as the region’s largest employers. Members have worked onsite and remotely at Nike, Blount International, Hewlett-Packard, and KinderCare, to name just a few.
By late 2015, after Amber moved to Minnesota, I offered to take over organizational and administrative responsibilities. One of my major goals was to help CC:PDX become known as a source of experienced and reliable copywriters. As of April 2017, I am the owner of the entire organization.
- 90% retention of existing paid memberships
- Five new members on-boarded by Q2 2016
- Updated Work With Us page
- Private forum established
- Regular updates to the blog and social media
- Inquiries from Yakima, Tektronix/Fortive, and numerous start-ups
Members are currently busy with copywriting and strategy work for their clients, so CC:PDX is a marketing tool for our collective brand identity. Not a bad problem to have!