Website Content

The Importance of Website Content

Website content is probably the most viewed content today.  And yet, I think it’s often written as an afterthought.  Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product.  For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services well enough.  Talk about throwing the gauntlet down!

I based my former site design and color scheme on my business cards.   My client gave me points for branding myself, but he pointed out that with the emergence of tablets like the iPad, site designs should focus on simpler graphics with more information about services.  The verdict is still out on that, I think, but I definitely agreed that my site needed an upgrade.

I included more information about my services, and I included a testimonial. Check out the results, and let me know what you think!

If you, or someone you know, needs website content, my initial consultation is always free.  I love learning about different businesses and organizations, so let’s talk!

Reaching Your Audience

If you’re a small business owner, reaching your audience can be a challenge.  As a freelance writer, I’ve certainly encountered that dilemma.  I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging.  I think many small business owners can relate.  The economy is improving (my business …

Reaching Your Audience Read More »

Freelance Writer: Brand Loyalty, Empathy, and Coffee

I’ve mentioned to friends and family that working as a freelance writer  makes me more understanding of service providers I use.  I have to be the recipient of truly rude and reprehensible customer service to get growly right back. Brand loyalty is earned not just by consistently great service, but when things don’t always go …

Freelance Writer: Brand Loyalty, Empathy, and Coffee Read More »

Freelance Writer: Excellent Website Content

I love writing website content.  It’s challenging and rewarding.  You have to engage people’s interest, and (hopefully) “convert” them into customers … or entice them to return.   For today’s blog post, I want to focus on two websites that engaged me through excellent copywriting, as well as effective visuals and superlative design. (And I have …

Freelance Writer: Excellent Website Content Read More »

Freelance Writer: Guest Posting!

I have a guest blog post up for freelance writers at Emily Suess’s blog, as part of her super cool “Writers Week” blogstravaganza!  The effort is pretty extraordinary, and I’m proud to be a part of it.   Check it all out if you have a moment!

Freelance Writer: Work and Solving Problems

I never like to say the word, “work.” Not because I prefer idleness.  Quite the opposite.  As a freelance writer and editor near Portland, I look at content creation and refinement as fun.   I am genuinely pleased to help my clients reach their audience(s).  The task itself becomes the reward … largely because I’ve already …

Freelance Writer: Work and Solving Problems Read More »

Scroll to Top