web content

Welcome!

I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.”  It’s a word woven into the fabric of my entire life.  It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and …

Welcome! Read More »

Writing and Editing

I like to think of writing and editing the way a boxer might think of his fists.  One’s steel, the other is iron.  If one don’t get ya, the other one will. For me, the writing process is chaotic, disorderly, and powered entirely by imagination.  Whether I’m writing website content, brochure copy, book reviews, business …

Writing and Editing Read More »

Web Content Writing

People surfing the web for a certain product or service – such as graphic design – are already half-sold when they visit a website. Well-written website content makes your products/services enticing.  It compels the prospect to click “order,” “buy,” or “e-mail for more information.”  Badly-written copy does the opposite.   Confused or bored surfers will leave …

Web Content Writing Read More »

Scroll to Top