Strategy-Focused Freelance Writer in Portland, Oregon

Tag: marketing


Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them (…Read More)

Your Ideal Client

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions (…Read More)

Search Engines and Your Business

If you own a business with a presence on the Internet – whether you’re a Portland-area freelance writer like me or a process server like my client, VeriServe Solutions – you know the importance of search engine rankings.  Or I hope you do. I wanted to write a blog post to get you up to (…Read More)

E-mail Marketing and You

My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly.  I advertise locally, and I write this blog to reach potential clients all over the world. I added e-mail marketing this week.  I kept my first e-mail newsletter (e-newsletter) short, included (…Read More)

Three Ways Great Writing Can Help Your Business

As a professional writer and editor, I’m always interested in other professionals’ views on writing.   I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.”  The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr. (…Read More)