marketing

Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them …

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Your Ideal Client

Light Bulb No. 2 by Chuck Coker

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions …

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Three Ways Great Writing Can Help Your Business

As a professional writer and editor, I’m always interested in other professionals’ views on writing.   I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.”  The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr. …

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Welcome!

I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.”  It’s a word woven into the fabric of my entire life.  It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and …

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Freelance Writer: Copywriters Can Save Your Business

I kinda want to file this blog post under,  “a damned shame.”  On Sunday night, my wife Sara and I decided to eat Mexican food at a favorite neighborhood restaurant, where we’ve gone for the past three years.   We enjoyed its food and ambiance.  A type of music called norteño always played over the speakers, …

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What Worked in 2010

It’s the season for taking stock and end-of-year lists.  For myself, I made a pretty big life change in 2010.  I voluntarily became a full-time freelance writer in January 2010.  Leaving a salaried position with a company that I helped build was difficult, but who said personal growth was easy? Of course, like every other …

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