Inspiration

Content Strategy

Content strategy is a broad concept, by design.  The content strategy for a small business in Portland or Hillsboro, Oregon, will differ from Whirlpool‘s content strategy, for example.  Of course, both content strategies may share similar elements, like social media outreach and special promotions.  Research and A/B testing would likely play a role for each …

Content Strategy Read More »

Three Ways Great Writing Can Help Your Business

As a professional writer and editor, I’m always interested in other professionals’ views on writing.   I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.”  The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr. …

Three Ways Great Writing Can Help Your Business Read More »

Welcome!

I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.”  It’s a word woven into the fabric of my entire life.  It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and …

Welcome! Read More »

Small Business Owners and Dave

If your job title is “freelance writer,” then prospects, clients, friends, and strangers on the street understand your core competency and value.  But it also means you wear all the entrepreneurial hats.  (Some folks call this being a “solopreneur.”) Right now, I outsource my accounting, but I do everything else … sales, project management, accounts …

Small Business Owners and Dave Read More »

2012

I hope everyone had a great winter holiday, and that 2012 is treating you well so far.   As I mentioned last year, I prefer aspirations to resolutions.  My aspirations this year are basically an extension of last year’s …  grow, read more, and volunteer more. I have one more entry in my “great writing” series:  …

2012 Read More »

Freelance Writer: Brand Loyalty, Empathy, and Coffee

I’ve mentioned to friends and family that working as a freelance writer  makes me more understanding of service providers I use.  I have to be the recipient of truly rude and reprehensible customer service to get growly right back. Brand loyalty is earned not just by consistently great service, but when things don’t always go …

Freelance Writer: Brand Loyalty, Empathy, and Coffee Read More »

What Worked in 2010

It’s the season for taking stock and end-of-year lists.  For myself, I made a pretty big life change in 2010.  I voluntarily became a full-time freelance writer in January 2010.  Leaving a salaried position with a company that I helped build was difficult, but who said personal growth was easy? Of course, like every other …

What Worked in 2010 Read More »

Scroll to Top