Strategy-Focused Freelance Writer in Portland, Oregon

Tag: Enlighten Writing


Search Engines and Your Business

If you own a business with a presence on the Internet – whether you’re a Portland-area freelance writer like me or a process server like my client, VeriServe Solutions – you know the importance of search engine rankings.  Or I hope you do. I wanted to write a blog post to get you up to (…Read More)

What Is A Market Rate?

Last month’s Enlighten Writing blog post discussed why I don’t think writer/editors should work for free. I discussed the importance of a market rate.  But what is a market rate?  And how does a writer or editor determine her or his market rate? The Business Dictionary defines a market rate as, “the usual price in (…Read More)

E-mail Marketing and You

My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly.  I advertise locally, and I write this blog to reach potential clients all over the world. I added e-mail marketing this week.  I kept my first e-mail newsletter (e-newsletter) short, included (…Read More)

Telecommuting and Your Business

Last year, I wrote about the pros and cons of working from my home (based near Portland, Oregon).  I discussed benefits, such as taking a break from being a writer and editor by lying on my bed, and making my own hours. It’s a timely discussion now, considering Yahoo! CEO Marissa Mayer’s decision to end (…Read More)

Three Ways Great Writing Can Help Your Business

As a professional writer and editor, I’m always interested in other professionals’ views on writing.   I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.”  The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr. (…Read More)