editor

The Heart of the Deal

My freelance copywriter and editor group, The Copywriter Conclave of Portland, recently engaged in a lively and free-wheeling discussion about prospective clients and proposals. We were able to attract prospects and even get to the proposal stage, but sometimes, the almost-projects fell through shortly thereafter. We all determined that some unseen, emotional aspect comes into …

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Welcome!

I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.”  It’s a word woven into the fabric of my entire life.  It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and …

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What Worked in 2010

It’s the season for taking stock and end-of-year lists.  For myself, I made a pretty big life change in 2010.  I voluntarily became a full-time freelance writer in January 2010.  Leaving a salaried position with a company that I helped build was difficult, but who said personal growth was easy? Of course, like every other …

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Writing and Editing

I like to think of writing and editing the way a boxer might think of his fists.  One’s steel, the other is iron.  If one don’t get ya, the other one will. For me, the writing process is chaotic, disorderly, and powered entirely by imagination.  Whether I’m writing website content, brochure copy, book reviews, business …

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Web Content Writing

People surfing the web for a certain product or service – such as graphic design – are already half-sold when they visit a website. Well-written website content makes your products/services enticing.  It compels the prospect to click “order,” “buy,” or “e-mail for more information.”  Badly-written copy does the opposite.   Confused or bored surfers will leave …

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