Experienced and Reliable Freelance Writer in Portland, OR

Tag: editing


Print Marketing and Your Business

We may be transforming into a paperless world, but I will always believe in the power of print.  In my opinion, high screen resolution and pristine digital images will never replace the scent of finely-milled paper or dust jackets as glossy as polished stone. In the marketing realm, you can’t beat the allure of the (…Read More)

What Is A Market Rate?

Last month’s Enlighten Writing blog post discussed why I don’t think writer/editors should work for free. I discussed the importance of a market rate.  But what is a market rate?  And how does a writer or editor determine her or his market rate? The Business Dictionary defines a market rate as, “the usual price in (…Read More)

Writers Don’t Work On Consignment

I’m an experienced freelance writer, so I’m acquainted with the ups and downs of this vocation.  One of the more challenging aspects of being a professional writer – especially in the aftermath of a terrible economic recession – is that some people expect writers to work for free, or below their market rate. For example, some (…Read More)

Content Strategy

Content strategy is a broad concept, by design.  The content strategy for a small business in Portland or Hillsboro, Oregon, will differ from Whirlpool‘s content strategy, for example.  Of course, both content strategies may share similar elements, like social media outreach and special promotions.  Research and A/B testing would likely play a role for each (…Read More)

E-mail Marketing and You

My freelance writing and editing business has a global focus, as well as a local one (Portland, Oregon), and I tune my marketing accordingly.  I advertise locally, and I write this blog to reach potential clients all over the world. I added e-mail marketing this week.  I kept my first e-mail newsletter (e-newsletter) short, included (…Read More)