copywriting

The Versatile Freelance Writer

2015 was a good year for content marketers, strategists, and freelance writers.  My business, Enlighten Writing, worked with several new clients … and most of them came from unexpected places. In all of my complimentary consultations, I’m asked a variation of, “is this the type of writing/marketing/editing you do?”  When I started my business, at …

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“I Would Like An Estimate…”

I try to keep my initial complimentary consultation focused on the problems of my prospective clients, and the potential ways I can help. Questions about cost can bog the conversation down. Business owners (and marketing managers eyeing their budgets) understandably feel they’re entering uncharted territory when they seek freelance writers or editors. Even in the …

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6 Ways To Successfully Manage Inbound Prospects

A horseshoe magnet over a white background

Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter.  I was thrilled when my first prospective customer found me after I’d written a blog post.  It happened when I was two months into my nascent freelance writing career.  My prospective client and I scheduled a call, we hit …

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Your Ideal Client

Light Bulb No. 2 by Chuck Coker

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions …

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