copywriter

Content and Strategy

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” I get it.  “Copy” is a journalism term and one that evokes …

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4 Freelance Writers Who Give Great Advice

(A version of this blog post first appeared at the Copywriter Conclave of Portland.  Happy Holidays folks!) If you don’t have access to in-person resources, there are many freelance writing advisors on the Internet.  Many monetize that advice through coaching, online classes, e-books, and so forth.  Some are good and some are bad. Peter Bowerman …

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Your Ideal Client

Light Bulb No. 2 by Chuck Coker

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions …

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