Copywriter Conclave of Portland

The Versatile Freelance Writer

2015 was a good year for content marketers, strategists, and freelance writers.  My business, Enlighten Writing, worked with several new clients … and most of them came from unexpected places. In all of my complimentary consultations, I’m asked a variation of, “is this the type of writing/marketing/editing you do?”  When I started my business, at …

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Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them …

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Content and Strategy

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” I get it.  “Copy” is a journalism term and one that evokes …

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4 Freelance Writers Who Give Great Advice

(A version of this blog post first appeared at the Copywriter Conclave of Portland.  Happy Holidays folks!) If you don’t have access to in-person resources, there are many freelance writing advisors on the Internet.  Many monetize that advice through coaching, online classes, e-books, and so forth.  Some are good and some are bad. Peter Bowerman …

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The Heart of the Deal

My freelance copywriter and editor group, The Copywriter Conclave of Portland, recently engaged in a lively and free-wheeling discussion about prospective clients and proposals. We were able to attract prospects and even get to the proposal stage, but sometimes, the almost-projects fell through shortly thereafter. We all determined that some unseen, emotional aspect comes into …

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6 Ways To Successfully Manage Inbound Prospects

A horseshoe magnet over a white background

Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter.  I was thrilled when my first prospective customer found me after I’d written a blog post.  It happened when I was two months into my nascent freelance writing career.  My prospective client and I scheduled a call, we hit …

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Your Ideal Client

Light Bulb No. 2 by Chuck Coker

(Image Credit:  “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients.  I’ve been thinking a lot about what Conclave founder Amber James brought up in April:  the ideal client.   Amber mentions …

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