Strategy-Focused Freelance Writer in Portland, Oregon

Tag: content marketing


The Versatile Freelance Writer

2015 was a good year for content marketers, strategists, and freelance writers.  My business, Enlighten Writing, worked with several new clients … and most of them came from unexpected places. In all of my complimentary consultations, I’m asked a variation of, “is this the type of writing/marketing/editing you do?”  When I started my business, at (…Read More)

Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them (…Read More)

Content and Strategy

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” I get it.  “Copy” is a journalism term and one that evokes (…Read More)

6 Ways To Successfully Manage Inbound Prospects

Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter.  I was thrilled when my first prospective customer found me after I’d written a blog post.  It happened when I was two months into my nascent freelance writing career.  My prospective client and I scheduled a call, we hit (…Read More)