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Three Ways Great Writing Can Help Your Business

As a professional writer and editor, I’m always interested in other professionals’ views on writing.   I recently read an excellent article by Dave Kerpen entitled, “Want To Be Taken Seriously? Become a Better Writer.”  The article is written as a guide for both writers and professionals, and Mr. Kerpen gives several practical tips. Mr. …

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Reaching Your Audience

If you’re a small business owner, reaching your audience can be a challenge.  As a freelance writer, I’ve certainly encountered that dilemma.  I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging.  I think many small business owners can relate.  The economy is improving (my business …

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Freelance Writer: Work and Solving Problems

I never like to say the word, “work.” Not because I prefer idleness.  Quite the opposite.  As a freelance writer and editor near Portland, I look at content creation and refinement as fun.   I am genuinely pleased to help my clients reach their audience(s).  The task itself becomes the reward … largely because I’ve already …

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Freelance Writer: Copywriters Can Save Your Business

I kinda want to file this blog post under,  “a damned shame.”  On Sunday night, my wife Sara and I decided to eat Mexican food at a favorite neighborhood restaurant, where we’ve gone for the past three years.   We enjoyed its food and ambiance.  A type of music called norteño always played over the speakers, …

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2011 Aspirations

Happy New Year! I’ve never been one for resolutions.   I know the half-joke is that they’re not supposed to stick, but that seemed kind of counter-productive to me (why make ’em if you know you won’t do ’em?!) Anyway, a few years ago, my Mom introduced me to the concept of “New Years Aspirations.”  These …

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Writing and Editing

I like to think of writing and editing the way a boxer might think of his fists.  One’s steel, the other is iron.  If one don’t get ya, the other one will. For me, the writing process is chaotic, disorderly, and powered entirely by imagination.  Whether I’m writing website content, brochure copy, book reviews, business …

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