Copywriting

Undelivered E-mail Problems? Here’s Some Solutions.

undelivered e-mail problems

An “undelivered e-mail” message can be frustrating for freelance writers and other self-employed business owners. Learning that the e-mail bounced because your mail server is on a blacklist can be infuriating. This scenario is also called a “mail block,” a Realtime blacklist, or DNS-based Blackhole List.* I recently went through a fairly protracted situation with …

Undelivered E-mail Problems? Here’s Some Solutions. Read More »

One Simple Step To Build a Client List…

…is to follow-through on a promise.  Once I’ve understood, or helped to define, the parameters of a project, I tend to take every stage of the deadline seriously.  I don’t promise fast turnarounds unless I can deliver.  I allow enough time for revisions.  Good clients clearly communicate their deadlines and expectations. Ninety-five percent of all …

One Simple Step To Build a Client List… Read More »

The Versatile Freelance Writer

2015 was a good year for content marketers, strategists, and freelance writers.  My business, Enlighten Writing, worked with several new clients … and most of them came from unexpected places. In all of my complimentary consultations, I’m asked a variation of, “is this the type of writing/marketing/editing you do?”  When I started my business, at …

The Versatile Freelance Writer Read More »

Rebranding Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the changes to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them …

Rebranding Your Business Read More »

“I Would Like An Estimate…”

I try to keep my initial complimentary consultation focused on the problems of my prospective clients, and the potential ways I can help. Questions about cost can bog the conversation down. Business owners (and marketing managers eyeing their budgets) understandably feel they’re entering uncharted territory when they seek freelance writers or editors. Even in the …

“I Would Like An Estimate…” Read More »

Content and Strategy

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” I get it.  “Copy” is a journalism term and one that evokes …

Content and Strategy Read More »

4 Freelance Writers Who Give Great Advice

(A version of this blog post first appeared at the Copywriter Conclave of Portland.  Happy Holidays folks!) If you don’t have access to in-person resources, there are many freelance writing advisors on the Internet.  Many monetize that advice through coaching, online classes, e-books, and so forth.  Some are good and some are bad. Peter Bowerman …

4 Freelance Writers Who Give Great Advice Read More »

The Heart of the Deal

My freelance copywriter and editor group, The Copywriter Conclave of Portland, recently engaged in a lively and free-wheeling discussion about prospective clients and proposals. We were able to attract prospects and even get to the proposal stage, but sometimes, the almost-projects fell through shortly thereafter. We all determined that some unseen, emotional aspect comes into …

The Heart of the Deal Read More »

Scroll to Top